House of Quality Template

Understand Specific Customer Pain Points

Use this visual framework to understand customer needs, ratings and develop products that resonate with users

  • Customizable QFD matrix templates to convert customer needs into technical descriptions
  • Real-time collaboration to ideate with multiple stakeholders to conduct a detailed analysis
  • Multiple export options for printing, sharing, presentations, and documenting your House of Quality
House of Quality Template
National Geographic
Conduct Competitive Benchmarking

Conduct Competitive Benchmarking

Conduct Competitive Benchmarking

Infinite canvas to conduct multivariate QFDs.

Multiple frameworks to conduct technical and competitive benchmarking to facilitate product design decisions.

Drag and drop functionality to easily create a correlation matrix and accurately identify design requirements.

Freehand drawing and highlights to quickly make notes on improvements and enhancements.


Accurately Predict Customer Reactions

Accurately Predict Customer Reactions

In-app video conferencing to communicate with multiple stakeholders to conduct competitor research and develop a better understanding of customer needs.

Real-time cursors for any number of participants on a shared workspace to improve cross-functional team engagement.

Full comment threads to review and share feedback and suggestions.

Advanced folder structure to easily document requirements and create an easy-to-access reference point for product development.

Accurately Predict Customer Reactions
Identify Your Voice of The Customer (VOC)

Identify Your Voice of The Customer (VOC)

Identify Your Voice of The Customer (VOC)

Doc links and attachments to easily add relevant information to the canvas while conducting a QFD analysis.

Connect to multiple frameworks to prioritize efforts after identifying product requirements.

Integrates into multiple tools. Connect to project management tools and effortlessly integrate HOQ into your workflow.

What Is a House of Quality?

The House of Quality (HOQ) is defined as a product planning matrix that is built to show how customer requirements relate directly to the ways and methods companies can use to achieve those requirements. House of Quality diagrams use a design that resembles the outline of a house and can be created using technical and competitive benchmarking data. HOQ is considered the primary tool used during quality function deployment to help facilitate group decision-making.

How to Create a House of Quality Matrix?

  • Begin by opening a Creately workspace, selecting a HOQ template and inviting key stakeholders to participate.
  • On the left side of the template list down all the customer needs you have gathered based on your research. Then, rate them on a scale of 1-5 based on how important you think they are.
  • Now list all the design requirements for the product such as weight, cost of production, materials, etc.
  • Now weigh the needs of the customers against design requirements in a relationship matrix.
  • Now determine how design requirements help or hinder each other by completing the correlation matrix.
  • Finally, add your competitor assessment to see how many competitors currently rank for each of your customers’ needs so you can determine what has been overlooked and how you can gain the advantage of your competition.